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Southern Proper

STYLE, TRADITION AND AUTHENTICITY ARE THE SOUTHERN PILLARS THAT INSPIRED THE CREATION OF SOUTHERN PROPER, HABERDASHERY FOR THE SOUTHERN GENTLEMAN. EMILIE CLAIRE HOWARD (FONDLY KNOWN AS EMMIE) AND REAGAN HARDY HOWELL CO-FOUNDED THE COMPANY IN LATE 2005 AND PLANTED THE COMPANY’S ROOTS IN ATLANTA, GEORGIA. BY COM- BINING AN APPRECIATION FOR HERITAGE AND FASHION, THEY INFUSED THAT PASSION INTO A MEN’S CLOTHING LINE THAT IS MUCH DEEPER THAN A SOUTH- ERN ACCENT. NOW THE COMPANY, UNDER THE LEADERSHIP OF MRS. HOWARD, IS SET TO DEVELOP INTO DRESSING THE GENTLEMAN FROM HEAD TO TOE
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